Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

604 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,816

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,134

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $76,458
--Home Prepared Food $43,084
--Restaurant/Takeaway Food $33,375
Alcoholic Beverages $5,613
Housing $193,801
--Rent/Mortgage/Upkeep/Taxes $113,322
--Utilities $39,064
--Operations $14,715
--Supplies $7,206
--Furnishings $19,570
Apparel $17,977
--Men & Boys $4,020
--Women & Girls $7,282
--Children < 2 $76
--Footwear $3,793
Transportation $94,132
--New Vehicles $17,598
--Used Vehicles $20,101
--Fuel $20,328
--Insurance $9,406
--Public Transit $7,889
Healthcare $47,938
Entertainment $31,099
--Pets $6,372
--Toys $1,517
Personal Care Products $7,433
Books & Literature $1,062
Education $13,577
Tobacco Products $3,337
Miscellaneous $9,557
Retirement $18,204
Non-health Insurance $70,390
Total Expenditures $590,580

Selected Population Data

Period Geography Population
2014 National City city, California 59,543
2015 National City city, California 60,043
2016 National City city, California 60,349
2017 National City city, California 60,715
2018 National City city, California 60,896