Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,401 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,397

Average Rent as Percentage of Gross Income

Median rent for 2018: $857

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $267,156
--Home Prepared Food $150,540
--Restaurant/Takeaway Food $116,616
Alcoholic Beverages $19,613
Housing $677,165
--Rent/Mortgage/Upkeep/Taxes $395,963
--Utilities $136,493
--Operations $51,417
--Supplies $25,178
--Furnishings $68,379
Apparel $62,813
--Men & Boys $14,047
--Women & Girls $25,443
--Children < 2 $265
--Footwear $13,252
Transportation $328,909
--New Vehicles $61,488
--Used Vehicles $70,234
--Fuel $71,029
--Insurance $32,864
--Public Transit $27,564
Healthcare $167,502
Entertainment $108,665
--Pets $22,263
--Toys $5,301
Personal Care Products $25,973
Books & Literature $3,710
Education $47,441
Tobacco Products $11,662
Miscellaneous $33,394
Retirement $63,608
Non-health Insurance $245,953
Total Expenditures $2,063,566

Selected Population Data

Period Geography Population
2014 Norman city, Oklahoma 115,521
2015 Norman city, Oklahoma 117,353
2016 Norman city, Oklahoma 118,974
2017 Norman city, Oklahoma 119,820
2018 Norman city, Oklahoma 121,090