Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

14 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,580

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,146

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $24,469
--Home Prepared Food $13,788
--Restaurant/Takeaway Food $10,681
Alcoholic Beverages $1,796
Housing $62,021
--Rent/Mortgage/Upkeep/Taxes $36,266
--Utilities $12,501
--Operations $4,709
--Supplies $2,306
--Furnishings $6,263
Apparel $5,753
--Men & Boys $1,287
--Women & Girls $2,330
--Children < 2 $24
--Footwear $1,214
Transportation $30,124
--New Vehicles $5,632
--Used Vehicles $6,433
--Fuel $6,506
--Insurance $3,010
--Public Transit $2,525
Healthcare $15,341
Entertainment $9,952
--Pets $2,039
--Toys $485
Personal Care Products $2,379
Books & Literature $340
Education $4,345
Tobacco Products $1,068
Miscellaneous $3,059
Retirement $5,826
Non-health Insurance $22,527
Total Expenditures $189,000

Selected Population Data

Period Geography Population
2014 Northborough CDP, Massachusetts 6,613
2015 Northborough CDP, Massachusetts 6,528
2016 Northborough CDP, Massachusetts 6,314
2017 Northborough CDP, Massachusetts 6,316
2018 Northborough CDP, Massachusetts 6,171