Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

657 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,946

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,997

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $215,288
--Home Prepared Food $121,313
--Restaurant/Takeaway Food $93,975
Alcoholic Beverages $15,805
Housing $545,696
--Rent/Mortgage/Upkeep/Taxes $319,088
--Utilities $109,993
--Operations $41,434
--Supplies $20,290
--Furnishings $55,104
Apparel $50,618
--Men & Boys $11,320
--Women & Girls $20,504
--Children < 2 $214
--Footwear $10,679
Transportation $265,052
--New Vehicles $49,550
--Used Vehicles $56,599
--Fuel $57,239
--Insurance $26,484
--Public Transit $22,212
Healthcare $134,982
Entertainment $87,568
--Pets $17,941
--Toys $4,272
Personal Care Products $20,931
Books & Literature $2,990
Education $38,231
Tobacco Products $9,397
Miscellaneous $26,911
Retirement $51,259
Non-health Insurance $198,202
Total Expenditures $1,662,930

Selected Population Data

Period Geography Population
2014 Novato city, California 53,451
2015 Novato city, California 54,133
2016 Novato city, California 54,790
2017 Novato city, California 55,378
2018 Novato city, California 55,523