Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

505 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,854

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,534

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $168,031
--Home Prepared Food $94,684
--Restaurant/Takeaway Food $73,347
Alcoholic Beverages $12,336
Housing $425,911
--Rent/Mortgage/Upkeep/Taxes $249,045
--Utilities $85,849
--Operations $32,339
--Supplies $15,836
--Furnishings $43,008
Apparel $39,507
--Men & Boys $8,835
--Women & Girls $16,003
--Children < 2 $167
--Footwear $8,335
Transportation $206,871
--New Vehicles $38,674
--Used Vehicles $44,175
--Fuel $44,675
--Insurance $20,670
--Public Transit $17,336
Healthcare $105,353
Entertainment $68,346
--Pets $14,003
--Toys $3,334
Personal Care Products $16,336
Books & Literature $2,334
Education $29,839
Tobacco Products $7,335
Miscellaneous $21,004
Retirement $40,007
Non-health Insurance $154,695
Total Expenditures $1,297,903

Selected Population Data

Period Geography Population
2014 Poway city, California 49,040
2015 Poway city, California 49,484
2016 Poway city, California 49,675
2017 Poway city, California 49,874
2018 Poway city, California 49,842