Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,796 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,287

Average Rent as Percentage of Gross Income

Median rent for 2018: $927

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $485,617
--Home Prepared Food $273,641
--Restaurant/Takeaway Food $211,976
Alcoholic Beverages $35,650
Housing $1,230,905
--Rent/Mortgage/Upkeep/Taxes $719,754
--Utilities $248,108
--Operations $93,462
--Supplies $45,767
--Furnishings $124,295
Apparel $114,178
--Men & Boys $25,533
--Women & Girls $46,249
--Children < 2 $482
--Footwear $24,088
Transportation $597,868
--New Vehicles $111,769
--Used Vehicles $127,667
--Fuel $129,113
--Insurance $59,739
--Public Transit $50,103
Healthcare $304,474
Entertainment $197,523
--Pets $40,468
--Toys $9,635
Personal Care Products $47,213
Books & Literature $6,745
Education $86,236
Tobacco Products $21,198
Miscellaneous $60,702
Retirement $115,623
Non-health Insurance $447,076
Total Expenditures $3,751,008

Selected Population Data

Period Geography Population
2014 Prescott, AZ Metro Area 213,689
2015 Prescott, AZ Metro Area 215,996
2016 Prescott, AZ Metro Area 218,586
2017 Prescott, AZ Metro Area 220,972
2018 Prescott, AZ Metro Area 224,645