Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,975 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,575

Average Rent as Percentage of Gross Income

Median rent for 2018: $967

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $547,154
--Home Prepared Food $308,317
--Restaurant/Takeaway Food $238,837
Alcoholic Beverages $40,168
Housing $1,386,884
--Rent/Mortgage/Upkeep/Taxes $810,961
--Utilities $279,548
--Operations $105,305
--Supplies $51,567
--Furnishings $140,045
Apparel $128,646
--Men & Boys $28,769
--Women & Girls $52,110
--Children < 2 $543
--Footwear $27,141
Transportation $673,629
--New Vehicles $125,932
--Used Vehicles $143,845
--Fuel $145,474
--Insurance $67,309
--Public Transit $56,452
Healthcare $343,057
Entertainment $222,553
--Pets $45,596
--Toys $10,856
Personal Care Products $53,196
Books & Literature $7,599
Education $97,163
Tobacco Products $23,884
Miscellaneous $68,394
Retirement $130,275
Non-health Insurance $503,729
Total Expenditures $4,226,332

Selected Population Data

Period Geography Population
2014 Reno city, Nevada 231,103
2015 Reno city, Nevada 234,161
2016 Reno city, Nevada 237,121
2017 Reno city, Nevada 239,732
2018 Reno city, Nevada 242,633