Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

5,681 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,584

Average Rent as Percentage of Gross Income

Median rent for 2018: $999

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,105,301
--Home Prepared Food $622,829
--Restaurant/Takeaway Food $482,473
Alcoholic Beverages $81,143
Housing $2,801,632
--Rent/Mortgage/Upkeep/Taxes $1,638,215
--Utilities $564,713
--Operations $212,727
--Supplies $104,170
--Furnishings $282,905
Apparel $259,877
--Men & Boys $58,116
--Women & Girls $105,267
--Children < 2 $1,097
--Footwear $54,826
Transportation $1,360,793
--New Vehicles $254,395
--Used Vehicles $290,580
--Fuel $293,870
--Insurance $135,970
--Public Transit $114,039
Healthcare $693,006
Entertainment $449,577
--Pets $92,108
--Toys $21,931
Personal Care Products $107,460
Books & Literature $15,351
Education $196,279
Tobacco Products $48,247
Miscellaneous $138,163
Retirement $263,167
Non-health Insurance $1,017,579
Total Expenditures $8,537,576

Selected Population Data

Period Geography Population
2014 Reno, NV Metro Area 433,919
2015 Reno, NV Metro Area 438,948
2016 Reno, NV Metro Area 443,855
2017 Reno, NV Metro Area 449,442
2018 Reno, NV Metro Area 454,427