Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,382 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,088

Average Rent as Percentage of Gross Income

Median rent for 2018: $799

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $184,510
--Home Prepared Food $103,970
--Restaurant/Takeaway Food $80,540
Alcoholic Beverages $13,545
Housing $467,681
--Rent/Mortgage/Upkeep/Taxes $273,470
--Utilities $94,268
--Operations $35,511
--Supplies $17,389
--Furnishings $47,226
Apparel $43,382
--Men & Boys $9,701
--Women & Girls $17,572
--Children < 2 $183
--Footwear $9,152
Transportation $227,159
--New Vehicles $42,467
--Used Vehicles $48,507
--Fuel $49,056
--Insurance $22,698
--Public Transit $19,037
Healthcare $115,685
Entertainment $75,049
--Pets $15,376
--Toys $3,661
Personal Care Products $17,938
Books & Literature $2,563
Education $32,765
Tobacco Products $8,054
Miscellaneous $23,064
Retirement $43,931
Non-health Insurance $169,866
Total Expenditures $1,425,192

Selected Population Data

Period Geography Population
2014 Roanoke city, Virginia 97,949
2015 Roanoke city, Virginia 98,736
2016 Roanoke city, Virginia 99,329
2017 Roanoke city, Virginia 99,572
2018 Roanoke city, Virginia 99,621