Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

820 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,834

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,251

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $263,871
--Home Prepared Food $148,689
--Restaurant/Takeaway Food $115,182
Alcoholic Beverages $19,371
Housing $668,839
--Rent/Mortgage/Upkeep/Taxes $391,094
--Utilities $134,815
--Operations $50,785
--Supplies $24,869
--Furnishings $67,538
Apparel $62,041
--Men & Boys $13,874
--Women & Girls $25,131
--Children < 2 $262
--Footwear $13,089
Transportation $324,865
--New Vehicles $60,732
--Used Vehicles $69,371
--Fuel $70,156
--Insurance $32,460
--Public Transit $27,225
Healthcare $165,443
Entertainment $107,328
--Pets $21,989
--Toys $5,236
Personal Care Products $25,654
Books & Literature $3,665
Education $46,858
Tobacco Products $11,518
Miscellaneous $32,984
Retirement $62,826
Non-health Insurance $242,929
Total Expenditures $2,038,193

Selected Population Data

Period Geography Population
2014 Rochester Hills city, Michigan 72,195
2015 Rochester Hills city, Michigan 72,643
2016 Rochester Hills city, Michigan 72,987
2017 Rochester Hills city, Michigan 73,458
2018 Rochester Hills city, Michigan 74,011