Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,619 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,063

Average Rent as Percentage of Gross Income

Median rent for 2018: $831

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $289,721
--Home Prepared Food $163,256
--Restaurant/Takeaway Food $126,466
Alcoholic Beverages $21,269
Housing $734,363
--Rent/Mortgage/Upkeep/Taxes $429,408
--Utilities $148,022
--Operations $55,760
--Supplies $27,305
--Furnishings $74,155
Apparel $68,119
--Men & Boys $15,233
--Women & Girls $27,592
--Children < 2 $287
--Footwear $14,371
Transportation $356,690
--New Vehicles $66,682
--Used Vehicles $76,167
--Fuel $77,029
--Insurance $35,640
--Public Transit $29,892
Healthcare $181,651
Entertainment $117,843
--Pets $24,143
--Toys $5,748
Personal Care Products $28,167
Books & Literature $4,024
Education $51,448
Tobacco Products $12,647
Miscellaneous $36,215
Retirement $68,981
Non-health Insurance $266,727
Total Expenditures $2,237,866

Selected Population Data

Period Geography Population
2014 Rochester city, New York 210,461
2015 Rochester city, New York 210,745
2016 Rochester city, New York 210,291
2017 Rochester city, New York 209,463
2018 Rochester city, New York 207,778