Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

11,220 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,372

Average Rent as Percentage of Gross Income

Median rent for 2018: $879

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $2,496,386
--Home Prepared Food $1,406,694
--Restaurant/Takeaway Food $1,089,692
Alcoholic Beverages $183,266
Housing $6,327,645
--Rent/Mortgage/Upkeep/Taxes $3,700,000
--Utilities $1,275,435
--Operations $480,455
--Supplies $235,274
--Furnishings $638,956
Apparel $586,948
--Men & Boys $131,258
--Women & Girls $237,751
--Children < 2 $2,477
--Footwear $123,829
Transportation $3,073,427
--New Vehicles $574,565
--Used Vehicles $656,292
--Fuel $663,722
--Insurance $307,095
--Public Transit $257,564
Healthcare $1,565,194
Entertainment $1,015,395
--Pets $208,032
--Toys $49,531
Personal Care Products $242,704
Books & Literature $34,672
Education $443,307
Tobacco Products $108,969
Miscellaneous $312,048
Retirement $594,378
Non-health Insurance $2,298,260
Total Expenditures $19,282,599

Selected Population Data

Period Geography Population
2014 Rochester, NY Metro Area 1,082,578
2015 Rochester, NY Metro Area 1,083,156
2016 Rochester, NY Metro Area 1,082,226
2017 Rochester, NY Metro Area 1,080,653
2018 Rochester, NY Metro Area 1,074,667