Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,222 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,113

Average Rent as Percentage of Gross Income

Median rent for 2018: $752

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $257,872
--Home Prepared Food $145,309
--Restaurant/Takeaway Food $112,563
Alcoholic Beverages $18,931
Housing $653,633
--Rent/Mortgage/Upkeep/Taxes $382,202
--Utilities $131,750
--Operations $49,630
--Supplies $24,303
--Furnishings $66,003
Apparel $60,631
--Men & Boys $13,559
--Women & Girls $24,559
--Children < 2 $256
--Footwear $12,791
Transportation $317,479
--New Vehicles $59,351
--Used Vehicles $67,794
--Fuel $68,561
--Insurance $31,722
--Public Transit $26,606
Healthcare $161,681
Entertainment $104,888
--Pets $21,489
--Toys $5,116
Personal Care Products $25,071
Books & Literature $3,582
Education $45,793
Tobacco Products $11,256
Miscellaneous $32,234
Retirement $61,398
Non-health Insurance $237,406
Total Expenditures $1,991,853

Selected Population Data

Period Geography Population
2014 Rockford city, Illinois 151,290
2015 Rockford city, Illinois 150,283
2016 Rockford city, Illinois 149,597
2017 Rockford city, Illinois 148,640
2018 Rockford city, Illinois 147,881