Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

509 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,174

Average Rent as Percentage of Gross Income

Median rent for 2018: $784

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $90,048
--Home Prepared Food $50,741
--Restaurant/Takeaway Food $39,306
Alcoholic Beverages $6,611
Housing $228,245
--Rent/Mortgage/Upkeep/Taxes $133,463
--Utilities $46,006
--Operations $17,331
--Supplies $8,487
--Furnishings $23,048
Apparel $21,172
--Men & Boys $4,735
--Women & Girls $8,576
--Children < 2 $89
--Footwear $4,467
Transportation $110,862
--New Vehicles $20,725
--Used Vehicles $23,673
--Fuel $23,941
--Insurance $11,077
--Public Transit $9,291
Healthcare $56,458
Entertainment $36,626
--Pets $7,504
--Toys $1,787
Personal Care Products $8,755
Books & Literature $1,251
Education $15,991
Tobacco Products $3,931
Miscellaneous $11,256
Retirement $21,440
Non-health Insurance $82,901
Total Expenditures $695,546

Selected Population Data

Period Geography Population
2014 Rocky Mount city, North Carolina 57,071
2015 Rocky Mount city, North Carolina 56,642
2016 Rocky Mount city, North Carolina 56,175
2017 Rocky Mount city, North Carolina 55,373
2018 Rocky Mount city, North Carolina 54,982