Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,468 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,087

Average Rent as Percentage of Gross Income

Median rent for 2018: $758

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $256,570
--Home Prepared Food $144,575
--Restaurant/Takeaway Food $111,995
Alcoholic Beverages $18,835
Housing $650,333
--Rent/Mortgage/Upkeep/Taxes $380,273
--Utilities $131,085
--Operations $49,379
--Supplies $24,181
--Furnishings $65,670
Apparel $60,324
--Men & Boys $13,490
--Women & Girls $24,435
--Children < 2 $255
--Footwear $12,727
Transportation $315,876
--New Vehicles $59,052
--Used Vehicles $67,451
--Fuel $68,215
--Insurance $31,562
--Public Transit $26,471
Healthcare $160,865
Entertainment $104,359
--Pets $21,381
--Toys $5,091
Personal Care Products $24,944
Books & Literature $3,563
Education $45,561
Tobacco Products $11,199
Miscellaneous $32,071
Retirement $61,088
Non-health Insurance $236,207
Total Expenditures $1,981,796

Selected Population Data

Period Geography Population
2014 Rowan County, North Carolina 138,246
2015 Rowan County, North Carolina 138,361
2016 Rowan County, North Carolina 138,694
2017 Rowan County, North Carolina 138,940
2018 Rowan County, North Carolina 139,605