Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

5,615 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,501

Average Rent as Percentage of Gross Income

Median rent for 2018: $939

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $835,269
--Home Prepared Food $470,668
--Restaurant/Takeaway Food $364,602
Alcoholic Beverages $61,319
Housing $2,117,175
--Rent/Mortgage/Upkeep/Taxes $1,237,988
--Utilities $426,750
--Operations $160,756
--Supplies $78,721
--Furnishings $213,789
Apparel $196,388
--Men & Boys $43,918
--Women & Girls $79,549
--Children < 2 $829
--Footwear $41,432
Transportation $1,028,342
--New Vehicles $192,244
--Used Vehicles $219,590
--Fuel $222,076
--Insurance $102,751
--Public Transit $86,179
Healthcare $523,700
Entertainment $339,742
--Pets $69,606
--Toys $16,573
Personal Care Products $81,207
Books & Literature $11,601
Education $148,327
Tobacco Products $36,460
Miscellaneous $104,409
Retirement $198,874
Non-health Insurance $768,978
Total Expenditures $6,451,791

Selected Population Data

Period Geography Population
2014 Salem, OR Metro Area 396,912
2015 Salem, OR Metro Area 400,523
2016 Salem, OR Metro Area 404,997
2017 Salem, OR Metro Area 410,119
2018 Salem, OR Metro Area 416,980