Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

52,057 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,953

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,790

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $16,986,246
--Home Prepared Food $9,571,615
--Restaurant/Takeaway Food $7,414,631
Alcoholic Beverages $1,247,006
Housing $43,055,415
--Rent/Mortgage/Upkeep/Taxes $25,176,043
--Utilities $8,678,489
--Operations $3,269,178
--Supplies $1,600,886
--Furnishings $4,347,670
Apparel $3,993,790
--Men & Boys $893,126
--Women & Girls $1,617,738
--Children < 2 $16,851
--Footwear $842,572
Transportation $20,912,630
--New Vehicles $3,909,533
--Used Vehicles $4,465,630
--Fuel $4,516,184
--Insurance $2,089,578
--Public Transit $1,752,549
Healthcare $10,650,107
Entertainment $6,909,088
--Pets $1,415,520
--Toys $337,029
Personal Care Products $1,651,441
Books & Literature $235,920
Education $3,016,407
Tobacco Products $741,463
Miscellaneous $2,123,281
Retirement $4,044,344
Non-health Insurance $15,638,131
Total Expenditures $131,205,269

Selected Population Data

Period Geography Population
2014 San Francisco-Oakland-Hayward, CA Metro Area 4,466,251
2015 San Francisco-Oakland-Hayward, CA Metro Area 4,528,894
2016 San Francisco-Oakland-Hayward, CA Metro Area 4,577,530
2017 San Francisco-Oakland-Hayward, CA Metro Area 4,641,820
2018 San Francisco-Oakland-Hayward, CA Metro Area 4,673,221