Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

24,268 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,198

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,108

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $7,555,659
--Home Prepared Food $4,257,554
--Restaurant/Takeaway Food $3,298,105
Alcoholic Beverages $554,681
Housing $19,151,496
--Rent/Mortgage/Upkeep/Taxes $11,198,566
--Utilities $3,860,282
--Operations $1,454,164
--Supplies $712,091
--Furnishings $1,933,889
Apparel $1,776,479
--Men & Boys $397,272
--Women & Girls $719,587
--Children < 2 $7,496
--Footwear $374,785
Transportation $9,302,155
--New Vehicles $1,739,001
--Used Vehicles $1,986,359
--Fuel $2,008,846
--Insurance $929,466
--Public Transit $779,552
Healthcare $4,737,278
Entertainment $3,073,234
--Pets $629,638
--Toys $149,914
Personal Care Products $734,578
Books & Literature $104,940
Education $1,341,729
Tobacco Products $329,811
Miscellaneous $944,457
Retirement $1,798,966
Non-health Insurance $6,956,003
Total Expenditures $58,361,468

Selected Population Data

Period Geography Population
2014 San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,898,457
2015 San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,925,706
2016 San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,943,107
2017 San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,969,897
2018 San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,981,616