Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

559 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,467

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,000

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $86,303
--Home Prepared Food $48,631
--Restaurant/Takeaway Food $37,672
Alcoholic Beverages $6,336
Housing $218,754
--Rent/Mortgage/Upkeep/Taxes $127,913
--Utilities $44,093
--Operations $16,610
--Supplies $8,134
--Furnishings $22,089
Apparel $20,291
--Men & Boys $4,538
--Women & Girls $8,219
--Children < 2 $86
--Footwear $4,281
Transportation $106,252
--New Vehicles $19,863
--Used Vehicles $22,689
--Fuel $22,946
--Insurance $10,617
--Public Transit $8,904
Healthcare $54,111
Entertainment $35,103
--Pets $7,192
--Toys $1,712
Personal Care Products $8,391
Books & Literature $1,199
Education $15,326
Tobacco Products $3,767
Miscellaneous $10,788
Retirement $20,548
Non-health Insurance $79,454
Total Expenditures $666,622

Selected Population Data

Period Geography Population
2014 San Marcos city, Texas 51,289
2015 San Marcos city, Texas 54,712
2016 San Marcos city, Texas 57,743
2017 San Marcos city, Texas 59,935
2018 San Marcos city, Texas 61,751