Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

710 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,293

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,844

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $202,150
--Home Prepared Food $113,910
--Restaurant/Takeaway Food $88,240
Alcoholic Beverages $14,840
Housing $512,394
--Rent/Mortgage/Upkeep/Taxes $299,615
--Utilities $103,281
--Operations $38,906
--Supplies $19,052
--Furnishings $51,741
Apparel $47,529
--Men & Boys $10,629
--Women & Girls $19,252
--Children < 2 $201
--Footwear $10,027
Transportation $248,877
--New Vehicles $46,527
--Used Vehicles $53,145
--Fuel $53,746
--Insurance $24,868
--Public Transit $20,857
Healthcare $126,745
Entertainment $82,224
--Pets $16,846
--Toys $4,011
Personal Care Products $19,653
Books & Literature $2,808
Education $35,898
Tobacco Products $8,824
Miscellaneous $25,269
Retirement $48,131
Non-health Insurance $186,106
Total Expenditures $1,561,447

Selected Population Data

Period Geography Population
2014 San Rafael city, California 58,588
2015 San Rafael city, California 58,819
2016 San Rafael city, California 58,948
2017 San Rafael city, California 59,180
2018 San Rafael city, California 58,939