Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

477 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,777

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,797

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $158,023
--Home Prepared Food $89,045
--Restaurant/Takeaway Food $68,978
Alcoholic Beverages $11,601
Housing $400,545
--Rent/Mortgage/Upkeep/Taxes $234,213
--Utilities $80,736
--Operations $30,413
--Supplies $14,893
--Furnishings $40,446
Apparel $37,154
--Men & Boys $8,309
--Women & Girls $15,050
--Children < 2 $157
--Footwear $7,838
Transportation $194,550
--New Vehicles $36,370
--Used Vehicles $41,544
--Fuel $42,014
--Insurance $19,439
--Public Transit $16,304
Healthcare $99,078
Entertainment $64,275
--Pets $13,169
--Toys $3,135
Personal Care Products $15,363
Books & Literature $2,195
Education $28,062
Tobacco Products $6,898
Miscellaneous $19,753
Retirement $37,625
Non-health Insurance $145,482
Total Expenditures $1,220,604

Selected Population Data

Period Geography Population
2014 Santa Cruz city, California 62,045
2015 Santa Cruz city, California 62,752
2016 Santa Cruz city, California 63,310
2017 Santa Cruz city, California 63,993
2018 Santa Cruz city, California 64,273