Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

55 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,518

Average Rent as Percentage of Gross Income

Median rent for 2018: $922

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $8,769
--Home Prepared Food $4,941
--Restaurant/Takeaway Food $3,828
Alcoholic Beverages $644
Housing $22,226
--Rent/Mortgage/Upkeep/Taxes $12,996
--Utilities $4,480
--Operations $1,688
--Supplies $826
--Furnishings $2,244
Apparel $2,062
--Men & Boys $461
--Women & Girls $835
--Children < 2 $9
--Footwear $435
Transportation $10,795
--New Vehicles $2,018
--Used Vehicles $2,305
--Fuel $2,331
--Insurance $1,079
--Public Transit $905
Healthcare $5,498
Entertainment $3,567
--Pets $731
--Toys $174
Personal Care Products $853
Books & Literature $122
Education $1,557
Tobacco Products $383
Miscellaneous $1,096
Retirement $2,088
Non-health Insurance $8,073
Total Expenditures $67,730

Selected Population Data

Period Geography Population
2014 Sonora city, California 4,844
2015 Sonora city, California 4,827
2016 Sonora city, California 4,810
2017 Sonora city, California 4,824
2018 Sonora city, California 4,822