Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

89 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,660

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,697

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $34,945
--Home Prepared Food $19,691
--Restaurant/Takeaway Food $15,254
Alcoholic Beverages $2,565
Housing $88,576
--Rent/Mortgage/Upkeep/Taxes $51,794
--Utilities $17,854
--Operations $6,726
--Supplies $3,293
--Furnishings $8,944
Apparel $8,216
--Men & Boys $1,837
--Women & Girls $3,328
--Children < 2 $35
--Footwear $1,733
Transportation $43,023
--New Vehicles $8,043
--Used Vehicles $9,187
--Fuel $9,291
--Insurance $4,299
--Public Transit $3,605
Healthcare $21,910
Entertainment $14,214
--Pets $2,912
--Toys $693
Personal Care Products $3,397
Books & Literature $485
Education $6,206
Tobacco Products $1,525
Miscellaneous $4,368
Retirement $8,320
Non-health Insurance $32,172
Total Expenditures $269,923

Selected Population Data

Period Geography Population
2014 Soquel CDP, California 10,275
2015 Soquel CDP, California 10,827
2016 Soquel CDP, California 10,912
2017 Soquel CDP, California 11,241
2018 Soquel CDP, California 10,862