Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

697 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,463

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,085

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $176,852
--Home Prepared Food $99,655
--Restaurant/Takeaway Food $77,197
Alcoholic Beverages $12,983
Housing $448,271
--Rent/Mortgage/Upkeep/Taxes $262,120
--Utilities $90,356
--Operations $34,037
--Supplies $16,668
--Furnishings $45,266
Apparel $41,581
--Men & Boys $9,299
--Women & Girls $16,843
--Children < 2 $175
--Footwear $8,772
Transportation $217,732
--New Vehicles $40,704
--Used Vehicles $46,494
--Fuel $47,020
--Insurance $21,756
--Public Transit $18,247
Healthcare $110,884
Entertainment $71,934
--Pets $14,738
--Toys $3,509
Personal Care Products $17,194
Books & Literature $2,456
Education $31,405
Tobacco Products $7,720
Miscellaneous $22,107
Retirement $42,108
Non-health Insurance $162,816
Total Expenditures $1,366,043

Selected Population Data

Period Geography Population
2014 Southfield city, Michigan 72,480
2015 Southfield city, Michigan 72,859
2016 Southfield city, Michigan 73,055
2017 Southfield city, Michigan 73,228
2018 Southfield city, Michigan 73,392