Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

134 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,539

Average Rent as Percentage of Gross Income

Median rent for 2018: $939

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $33,684
--Home Prepared Food $18,981
--Restaurant/Takeaway Food $14,703
Alcoholic Beverages $2,473
Housing $85,379
--Rent/Mortgage/Upkeep/Taxes $49,924
--Utilities $17,210
--Operations $6,483
--Supplies $3,175
--Furnishings $8,621
Apparel $7,920
--Men & Boys $1,771
--Women & Girls $3,208
--Children < 2 $33
--Footwear $1,671
Transportation $41,470
--New Vehicles $7,753
--Used Vehicles $8,855
--Fuel $8,956
--Insurance $4,144
--Public Transit $3,475
Healthcare $21,119
Entertainment $13,701
--Pets $2,807
--Toys $668
Personal Care Products $3,275
Books & Literature $468
Education $5,982
Tobacco Products $1,470
Miscellaneous $4,210
Retirement $8,020
Non-health Insurance $31,011
Total Expenditures $260,181

Selected Population Data

Period Geography Population
2014 Stoughton city, Wisconsin 12,886
2015 Stoughton city, Wisconsin 12,976
2016 Stoughton city, Wisconsin 13,041
2017 Stoughton city, Wisconsin 13,058
2018 Stoughton city, Wisconsin 13,080