Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

554 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,633

Average Rent as Percentage of Gross Income

Median rent for 2018: $895

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $151,012
--Home Prepared Food $85,094
--Restaurant/Takeaway Food $65,918
Alcoholic Beverages $11,086
Housing $382,772
--Rent/Mortgage/Upkeep/Taxes $223,821
--Utilities $77,154
--Operations $29,064
--Supplies $14,232
--Furnishings $38,652
Apparel $35,506
--Men & Boys $7,940
--Women & Girls $14,382
--Children < 2 $150
--Footwear $7,491
Transportation $185,918
--New Vehicles $34,757
--Used Vehicles $39,700
--Fuel $40,150
--Insurance $18,577
--Public Transit $15,581
Healthcare $94,682
Entertainment $61,423
--Pets $12,584
--Toys $2,996
Personal Care Products $14,682
Books & Literature $2,097
Education $26,817
Tobacco Products $6,592
Miscellaneous $18,876
Retirement $35,955
Non-health Insurance $139,027
Total Expenditures $1,166,445

Selected Population Data

Period Geography Population
2014 Urbandale city, Iowa 41,157
2015 Urbandale city, Iowa 42,099
2016 Urbandale city, Iowa 41,578
2017 Urbandale city, Iowa 42,222
2018 Urbandale city, Iowa 42,881