Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

173 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,426

Average Rent as Percentage of Gross Income

Median rent for 2018: $982

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $13,560
--Home Prepared Food $7,641
--Restaurant/Takeaway Food $5,919
Alcoholic Beverages $995
Housing $34,371
--Rent/Mortgage/Upkeep/Taxes $20,098
--Utilities $6,928
--Operations $2,610
--Supplies $1,278
--Furnishings $3,471
Apparel $3,188
--Men & Boys $713
--Women & Girls $1,291
--Children < 2 $13
--Footwear $673
Transportation $16,695
--New Vehicles $3,121
--Used Vehicles $3,565
--Fuel $3,605
--Insurance $1,668
--Public Transit $1,399
Healthcare $8,502
Entertainment $5,516
--Pets $1,130
--Toys $269
Personal Care Products $1,318
Books & Literature $188
Education $2,408
Tobacco Products $592
Miscellaneous $1,695
Retirement $3,229
Non-health Insurance $12,484
Total Expenditures $104,742

Selected Population Data

Period Geography Population
2014 Waterford city, California 8,579
2015 Waterford city, California 8,649
2016 Waterford city, California 8,708
2017 Waterford city, California 8,786
2018 Waterford city, California 8,823