Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,295 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,023

Average Rent as Percentage of Gross Income

Median rent for 2018: $740

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $133,235
--Home Prepared Food $75,077
--Restaurant/Takeaway Food $58,158
Alcoholic Beverages $9,781
Housing $337,715
--Rent/Mortgage/Upkeep/Taxes $197,474
--Utilities $68,072
--Operations $25,643
--Supplies $12,557
--Furnishings $34,102
Apparel $31,326
--Men & Boys $7,005
--Women & Girls $12,689
--Children < 2 $132
--Footwear $6,609
Transportation $164,033
--New Vehicles $30,665
--Used Vehicles $35,027
--Fuel $35,424
--Insurance $16,390
--Public Transit $13,747
Healthcare $83,536
Entertainment $54,193
--Pets $11,103
--Toys $2,644
Personal Care Products $12,953
Books & Literature $1,850
Education $23,660
Tobacco Products $5,816
Miscellaneous $16,654
Retirement $31,723
Non-health Insurance $122,661
Total Expenditures $1,029,137

Selected Population Data

Period Geography Population
2014 Waterloo city, Iowa 68,392
2015 Waterloo city, Iowa 68,432
2016 Waterloo city, Iowa 68,357
2017 Waterloo city, Iowa 68,146
2018 Waterloo city, Iowa 68,134