Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

388 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,135

Average Rent as Percentage of Gross Income

Median rent for 2018: $817

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $46,295
--Home Prepared Food $26,087
--Restaurant/Takeaway Food $20,208
Alcoholic Beverages $3,399
Housing $117,345
--Rent/Mortgage/Upkeep/Taxes $68,616
--Utilities $23,653
--Operations $8,910
--Supplies $4,363
--Furnishings $11,849
Apparel $10,885
--Men & Boys $2,434
--Women & Girls $4,409
--Children < 2 $46
--Footwear $2,296
Transportation $56,996
--New Vehicles $10,655
--Used Vehicles $12,171
--Fuel $12,309
--Insurance $5,695
--Public Transit $4,776
Healthcare $29,026
Entertainment $18,830
--Pets $3,858
--Toys $919
Personal Care Products $4,501
Books & Literature $643
Education $8,221
Tobacco Products $2,021
Miscellaneous $5,787
Retirement $11,023
Non-health Insurance $42,621
Total Expenditures $357,593

Selected Population Data

Period Geography Population
2014 Watertown city, New York 27,590
2015 Watertown city, New York 27,250
2016 Watertown city, New York 26,997
2017 Watertown city, New York 26,437
2018 Watertown city, New York 26,057