Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

275 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,275

Average Rent as Percentage of Gross Income

Median rent for 2018: $840

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $47,123
--Home Prepared Food $26,553
--Restaurant/Takeaway Food $20,570
Alcoholic Beverages $3,459
Housing $119,444
--Rent/Mortgage/Upkeep/Taxes $69,843
--Utilities $24,076
--Operations $9,069
--Supplies $4,441
--Furnishings $12,061
Apparel $11,080
--Men & Boys $2,478
--Women & Girls $4,488
--Children < 2 $47
--Footwear $2,337
Transportation $58,016
--New Vehicles $10,846
--Used Vehicles $12,389
--Fuel $12,529
--Insurance $5,797
--Public Transit $4,862
Healthcare $29,545
Entertainment $19,167
--Pets $3,927
--Toys $935
Personal Care Products $4,581
Books & Literature $654
Education $8,368
Tobacco Products $2,057
Miscellaneous $5,890
Retirement $11,220
Non-health Insurance $43,383
Total Expenditures $363,989

Selected Population Data

Period Geography Population
2014 Watertown city, Wisconsin 23,899
2015 Watertown city, Wisconsin 23,878
2016 Watertown city, Wisconsin 23,878
2017 Watertown city, Wisconsin 23,730
2018 Watertown city, Wisconsin 23,677