Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

717 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,745

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,071

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $163,194
--Home Prepared Food $91,958
--Restaurant/Takeaway Food $71,235
Alcoholic Beverages $11,981
Housing $413,651
--Rent/Mortgage/Upkeep/Taxes $241,877
--Utilities $83,378
--Operations $31,408
--Supplies $15,380
--Furnishings $41,770
Apparel $38,370
--Men & Boys $8,581
--Women & Girls $15,542
--Children < 2 $162
--Footwear $8,095
Transportation $200,916
--New Vehicles $37,561
--Used Vehicles $42,903
--Fuel $43,389
--Insurance $20,075
--Public Transit $16,837
Healthcare $102,320
Entertainment $66,378
--Pets $13,599
--Toys $3,238
Personal Care Products $15,866
Books & Literature $2,267
Education $28,980
Tobacco Products $7,124
Miscellaneous $20,399
Retirement $38,856
Non-health Insurance $150,242
Total Expenditures $1,260,544

Selected Population Data

Period Geography Population
2014 Wauwatosa city, Wisconsin 46,838
2015 Wauwatosa city, Wisconsin 47,126
2016 Wauwatosa city, Wisconsin 47,388
2017 Wauwatosa city, Wisconsin 47,687
2018 Wauwatosa city, Wisconsin 47,882