Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

3,702 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,221

Average Rent as Percentage of Gross Income

Median rent for 2018: $777

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $609,313
--Home Prepared Food $343,343
--Restaurant/Takeaway Food $265,970
Alcoholic Beverages $44,731
Housing $1,544,439
--Rent/Mortgage/Upkeep/Taxes $903,089
--Utilities $311,306
--Operations $117,269
--Supplies $57,425
--Furnishings $155,955
Apparel $143,261
--Men & Boys $32,037
--Women & Girls $58,030
--Children < 2 $604
--Footwear $30,224
Transportation $750,156
--New Vehicles $140,239
--Used Vehicles $160,186
--Fuel $162,000
--Insurance $74,955
--Public Transit $62,866
Healthcare $382,029
Entertainment $247,836
--Pets $50,776
--Toys $12,090
Personal Care Products $59,239
Books & Literature $8,463
Education $108,201
Tobacco Products $26,597
Miscellaneous $76,164
Retirement $145,074
Non-health Insurance $560,955
Total Expenditures $4,706,458

Selected Population Data

Period Geography Population
2014 Winnebago County, Illinois 292,026
2015 Winnebago County, Illinois 290,439
2016 Winnebago County, Illinois 288,896
2017 Winnebago County, Illinois 287,512
2018 Winnebago County, Illinois 286,174