Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

68,222 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,418

Average Rent as Percentage of Gross Income

Median rent for 2018: $837

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $13,984,420
--Home Prepared Food $7,880,110
--Restaurant/Takeaway Food $6,104,310
Alcoholic Beverages $1,026,634
Housing $35,446,620
--Rent/Mortgage/Upkeep/Taxes $20,726,908
--Utilities $7,144,818
--Operations $2,691,446
--Supplies $1,317,976
--Furnishings $3,579,346
Apparel $3,288,004
--Men & Boys $735,292
--Women & Girls $1,331,850
--Children < 2 $13,873
--Footwear $693,672
Transportation $17,216,930
--New Vehicles $3,218,636
--Used Vehicles $3,676,460
--Fuel $3,718,080
--Insurance $1,720,306
--Public Transit $1,442,837
Healthcare $8,768,009
Entertainment $5,688,107
--Pets $1,165,368
--Toys $277,469
Personal Care Products $1,359,596
Books & Literature $194,228
Education $2,483,344
Tobacco Products $610,431
Miscellaneous $1,748,052
Retirement $3,329,624
Non-health Insurance $12,874,545
Total Expenditures $108,018,545

Selected Population Data

Period Geography Population
2014 Wisconsin 5,724,692
2015 Wisconsin 5,742,117
2016 Wisconsin 5,754,798
2017 Wisconsin 5,763,217
2018 Wisconsin 5,778,394