Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

400 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,698

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,711

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $111,221
--Home Prepared Food $62,672
--Restaurant/Takeaway Food $48,549
Alcoholic Beverages $8,165
Housing $281,913
--Rent/Mortgage/Upkeep/Taxes $164,845
--Utilities $56,824
--Operations $21,406
--Supplies $10,482
--Furnishings $28,467
Apparel $26,150
--Men & Boys $5,848
--Women & Girls $10,592
--Children < 2 $110
--Footwear $5,517
Transportation $136,929
--New Vehicles $25,598
--Used Vehicles $29,240
--Fuel $29,571
--Insurance $13,682
--Public Transit $11,475
Healthcare $69,734
Entertainment $45,239
--Pets $9,268
--Toys $2,207
Personal Care Products $10,813
Books & Literature $1,545
Education $19,750
Tobacco Products $4,855
Miscellaneous $13,903
Retirement $26,481
Non-health Insurance $102,394
Total Expenditures $859,091

Selected Population Data

Period Geography Population
2014 ZCTA5 78108 32,581
2015 ZCTA5 78108 33,517
2016 ZCTA5 78108 34,800
2017 ZCTA5 78108 35,986
2018 ZCTA5 78108 37,359