Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,565 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,974

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,648

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $134,120
--Home Prepared Food $75,576
--Restaurant/Takeaway Food $58,545
Alcoholic Beverages $9,846
Housing $339,958
--Rent/Mortgage/Upkeep/Taxes $198,785
--Utilities $68,524
--Operations $25,813
--Supplies $12,640
--Furnishings $34,328
Apparel $31,534
--Men & Boys $7,052
--Women & Girls $12,773
--Children < 2 $133
--Footwear $6,653
Transportation $165,122
--New Vehicles $30,869
--Used Vehicles $35,260
--Fuel $35,659
--Insurance $16,499
--Public Transit $13,838
Healthcare $84,091
Entertainment $54,553
--Pets $11,177
--Toys $2,661
Personal Care Products $13,039
Books & Literature $1,863
Education $23,817
Tobacco Products $5,854
Miscellaneous $16,765
Retirement $31,933
Non-health Insurance $123,476
Total Expenditures $1,035,973

Selected Population Data

Period Geography Population
2014 ZCTA5 92704 87,121
2015 ZCTA5 92704 89,304
2016 ZCTA5 92704 89,993
2017 ZCTA5 92704 90,525
2018 ZCTA5 92704 90,340