Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

967 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,342

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,649

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $137,529
--Home Prepared Food $77,497
--Restaurant/Takeaway Food $60,033
Alcoholic Beverages $10,096
Housing $348,599
--Rent/Mortgage/Upkeep/Taxes $203,838
--Utilities $70,265
--Operations $26,469
--Supplies $12,962
--Furnishings $35,201
Apparel $32,336
--Men & Boys $7,231
--Women & Girls $13,098
--Children < 2 $136
--Footwear $6,822
Transportation $169,319
--New Vehicles $31,654
--Used Vehicles $36,156
--Fuel $36,565
--Insurance $16,918
--Public Transit $14,190
Healthcare $86,229
Entertainment $55,939
--Pets $11,461
--Toys $2,729
Personal Care Products $13,371
Books & Literature $1,910
Education $24,422
Tobacco Products $6,003
Miscellaneous $17,191
Retirement $32,745
Non-health Insurance $126,614
Total Expenditures $1,062,305

Selected Population Data

Period Geography Population
2014 ZCTA5 92780 60,438
2015 ZCTA5 92780 61,209
2016 ZCTA5 92780 62,017
2017 ZCTA5 92780 61,615
2018 ZCTA5 92780 61,660