Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

977 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,757

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,063

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $228,357
--Home Prepared Food $128,677
--Restaurant/Takeaway Food $99,680
Alcoholic Beverages $16,764
Housing $578,821
--Rent/Mortgage/Upkeep/Taxes $338,457
--Utilities $116,670
--Operations $43,950
--Supplies $21,522
--Furnishings $58,448
Apparel $53,691
--Men & Boys $12,007
--Women & Girls $21,748
--Children < 2 $227
--Footwear $11,327
Transportation $281,142
--New Vehicles $52,558
--Used Vehicles $60,034
--Fuel $60,714
--Insurance $28,092
--Public Transit $23,561
Healthcare $143,176
Entertainment $92,883
--Pets $19,030
--Toys $4,531
Personal Care Products $22,201
Books & Literature $3,172
Education $40,551
Tobacco Products $9,968
Miscellaneous $28,545
Retirement $54,371
Non-health Insurance $210,233
Total Expenditures $1,763,875

Selected Population Data

Period Geography Population
2014 ZCTA5 94587 71,675
2015 ZCTA5 94587 72,690
2016 ZCTA5 94587 73,500
2017 ZCTA5 94587 74,354
2018 ZCTA5 94587 74,601