Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

200 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,246

Average Rent as Percentage of Gross Income

Median rent for 2018: $895

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $86,119
--Home Prepared Food $48,527
--Restaurant/Takeaway Food $37,592
Alcoholic Beverages $6,322
Housing $218,288
--Rent/Mortgage/Upkeep/Taxes $127,641
--Utilities $43,999
--Operations $16,574
--Supplies $8,116
--Furnishings $22,042
Apparel $20,248
--Men & Boys $4,528
--Women & Girls $8,202
--Children < 2 $85
--Footwear $4,272
Transportation $106,026
--New Vehicles $19,821
--Used Vehicles $22,640
--Fuel $22,897
--Insurance $10,594
--Public Transit $8,885
Healthcare $53,995
Entertainment $35,029
--Pets $7,177
--Toys $1,709
Personal Care Products $8,373
Books & Literature $1,196
Education $15,293
Tobacco Products $3,759
Miscellaneous $10,765
Retirement $20,505
Non-health Insurance $79,284
Total Expenditures $665,201

Selected Population Data

Period Geography Population
2014 ZCTA5 35803 26,543
2015 ZCTA5 35803 27,282
2016 ZCTA5 35803 26,645
2017 ZCTA5 35803 26,096
2018 ZCTA5 35803 25,710