Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

549 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,618

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,344

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $171,398
--Home Prepared Food $96,581
--Restaurant/Takeaway Food $74,816
Alcoholic Beverages $12,583
Housing $434,445
--Rent/Mortgage/Upkeep/Taxes $254,036
--Utilities $87,569
--Operations $32,987
--Supplies $16,154
--Furnishings $43,870
Apparel $40,299
--Men & Boys $9,012
--Women & Girls $16,324
--Children < 2 $170
--Footwear $8,502
Transportation $211,016
--New Vehicles $39,449
--Used Vehicles $45,060
--Fuel $45,570
--Insurance $21,085
--Public Transit $17,684
Healthcare $107,464
Entertainment $69,715
--Pets $14,283
--Toys $3,401
Personal Care Products $16,664
Books & Literature $2,381
Education $30,437
Tobacco Products $7,482
Miscellaneous $21,425
Retirement $40,809
Non-health Insurance $157,795
Total Expenditures $1,323,910

Selected Population Data

Period Geography Population
2014 ZCTA5 78704 42,770
2015 ZCTA5 78704 44,668
2016 ZCTA5 78704 46,474
2017 ZCTA5 78704 47,158
2018 ZCTA5 78704 48,486