Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

985 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,930

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,527

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $78,332
--Home Prepared Food $44,139
--Restaurant/Takeaway Food $34,192
Alcoholic Beverages $5,751
Housing $198,549
--Rent/Mortgage/Upkeep/Taxes $116,099
--Utilities $40,021
--Operations $15,076
--Supplies $7,382
--Furnishings $20,049
Apparel $18,417
--Men & Boys $4,119
--Women & Girls $7,460
--Children < 2 $78
--Footwear $3,886
Transportation $96,438
--New Vehicles $18,029
--Used Vehicles $20,593
--Fuel $20,826
--Insurance $9,636
--Public Transit $8,082
Healthcare $49,113
Entertainment $31,861
--Pets $6,528
--Toys $1,554
Personal Care Products $7,616
Books & Literature $1,088
Education $13,910
Tobacco Products $3,419
Miscellaneous $9,791
Retirement $18,650
Non-health Insurance $72,115
Total Expenditures $605,050

Selected Population Data

Period Geography Population
2014 ZCTA5 92703 69,890
2015 ZCTA5 92703 70,116
2016 ZCTA5 92703 71,245
2017 ZCTA5 92703 71,963
2018 ZCTA5 92703 70,595