Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,499 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,469

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,022

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $119,384
--Home Prepared Food $67,272
--Restaurant/Takeaway Food $52,112
Alcoholic Beverages $8,764
Housing $302,606
--Rent/Mortgage/Upkeep/Taxes $176,945
--Utilities $60,995
--Operations $22,977
--Supplies $11,252
--Furnishings $30,557
Apparel $28,070
--Men & Boys $6,277
--Women & Girls $11,370
--Children < 2 $118
--Footwear $5,922
Transportation $146,980
--New Vehicles $27,477
--Used Vehicles $31,386
--Fuel $31,741
--Insurance $14,686
--Public Transit $12,317
Healthcare $74,852
Entertainment $48,559
--Pets $9,949
--Toys $2,369
Personal Care Products $11,607
Books & Literature $1,658
Education $21,200
Tobacco Products $5,211
Miscellaneous $14,923
Retirement $28,425
Non-health Insurance $109,909
Total Expenditures $922,150

Selected Population Data

Period Geography Population
2014 ZCTA5 93306 68,910
2015 ZCTA5 93306 69,242
2016 ZCTA5 93306 69,660
2017 ZCTA5 93306 70,208
2018 ZCTA5 93306 73,401