Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

969 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,274

Average Rent as Percentage of Gross Income

Median rent for 2018: $970

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $50,890
--Home Prepared Food $28,676
--Restaurant/Takeaway Food $22,214
Alcoholic Beverages $3,736
Housing $128,991
--Rent/Mortgage/Upkeep/Taxes $75,426
--Utilities $26,000
--Operations $9,794
--Supplies $4,796
--Furnishings $13,025
Apparel $11,965
--Men & Boys $2,676
--Women & Girls $4,847
--Children < 2 $50
--Footwear $2,524
Transportation $62,653
--New Vehicles $11,713
--Used Vehicles $13,379
--Fuel $13,530
--Insurance $6,260
--Public Transit $5,251
Healthcare $31,907
Entertainment $20,699
--Pets $4,241
--Toys $1,010
Personal Care Products $4,948
Books & Literature $707
Education $9,037
Tobacco Products $2,221
Miscellaneous $6,361
Retirement $12,117
Non-health Insurance $46,851
Total Expenditures $393,083

Selected Population Data

Period Geography Population
2014 ZCTA5 93638 49,761
2015 ZCTA5 93638 50,851
2016 ZCTA5 93638 50,626
2017 ZCTA5 93638 50,453
2018 ZCTA5 93638 50,894