Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

100 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,539

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,118

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $20,648
--Home Prepared Food $11,635
--Restaurant/Takeaway Food $9,013
Alcoholic Beverages $1,516
Housing $52,337
--Rent/Mortgage/Upkeep/Taxes $30,603
--Utilities $10,549
--Operations $3,974
--Supplies $1,946
--Furnishings $5,285
Apparel $4,855
--Men & Boys $1,086
--Women & Girls $1,966
--Children < 2 $20
--Footwear $1,024
Transportation $25,421
--New Vehicles $4,752
--Used Vehicles $5,428
--Fuel $5,490
--Insurance $2,540
--Public Transit $2,130
Healthcare $12,946
Entertainment $8,398
--Pets $1,721
--Toys $410
Personal Care Products $2,007
Books & Literature $287
Education $3,667
Tobacco Products $901
Miscellaneous $2,581
Retirement $4,916
Non-health Insurance $19,009
Total Expenditures $159,488

Selected Population Data

Period Geography Population
2014 ZCTA5 93930 16,843
2015 ZCTA5 93930 16,691
2016 ZCTA5 93930 16,536
2017 ZCTA5 93930 16,914
2018 ZCTA5 93930 17,142