Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

500 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,937

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $196,165
--Home Prepared Food $110,538
--Restaurant/Takeaway Food $85,628
Alcoholic Beverages $14,401
Housing $497,224
--Rent/Mortgage/Upkeep/Taxes $290,745
--Utilities $100,223
--Operations $37,754
--Supplies $18,488
--Furnishings $50,209
Apparel $46,122
--Men & Boys $10,314
--Women & Girls $18,682
--Children < 2 $195
--Footwear $9,730
Transportation $241,509
--New Vehicles $45,149
--Used Vehicles $51,571
--Fuel $52,155
--Insurance $24,131
--Public Transit $20,239
Healthcare $122,993
Entertainment $79,789
--Pets $16,347
--Toys $3,892
Personal Care Products $19,072
Books & Literature $2,725
Education $34,835
Tobacco Products $8,563
Miscellaneous $24,521
Retirement $46,706
Non-health Insurance $180,597
Total Expenditures $1,515,221

Selected Population Data

Period Geography Population
2014 ZCTA5 94118 40,102
2015 ZCTA5 94118 41,391
2016 ZCTA5 94118 41,662
2017 ZCTA5 94118 41,417
2018 ZCTA5 94118 41,468