Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

355 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,369

Average Rent as Percentage of Gross Income

Median rent for 2018: $3,008

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $205,706
--Home Prepared Food $115,914
--Restaurant/Takeaway Food $89,792
Alcoholic Beverages $15,101
Housing $521,408
--Rent/Mortgage/Upkeep/Taxes $304,886
--Utilities $105,098
--Operations $39,590
--Supplies $19,387
--Furnishings $52,651
Apparel $48,365
--Men & Boys $10,816
--Women & Girls $19,591
--Children < 2 $204
--Footwear $10,204
Transportation $253,255
--New Vehicles $47,345
--Used Vehicles $54,079
--Fuel $54,692
--Insurance $25,305
--Public Transit $21,224
Healthcare $128,974
Entertainment $83,670
--Pets $17,142
--Toys $4,081
Personal Care Products $19,999
Books & Literature $2,857
Education $36,529
Tobacco Products $8,979
Miscellaneous $25,713
Retirement $48,978
Non-health Insurance $189,380
Total Expenditures $1,588,916

Selected Population Data

Period Geography Population
2014 ZCTA5 94404 35,045
2015 ZCTA5 94404 35,492
2016 ZCTA5 94404 36,086
2017 ZCTA5 94404 36,573
2018 ZCTA5 94404 36,905