Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

847 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,611

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,178

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $236,390
--Home Prepared Food $133,204
--Restaurant/Takeaway Food $103,186
Alcoholic Beverages $17,354
Housing $599,184
--Rent/Mortgage/Upkeep/Taxes $350,364
--Utilities $120,775
--Operations $45,496
--Supplies $22,279
--Furnishings $60,505
Apparel $55,580
--Men & Boys $12,429
--Women & Girls $22,513
--Children < 2 $235
--Footwear $11,726
Transportation $291,032
--New Vehicles $54,407
--Used Vehicles $62,146
--Fuel $62,850
--Insurance $29,080
--Public Transit $24,389
Healthcare $148,213
Entertainment $96,151
--Pets $19,699
--Toys $4,690
Personal Care Products $22,982
Books & Literature $3,283
Education $41,978
Tobacco Products $10,319
Miscellaneous $29,549
Retirement $56,283
Non-health Insurance $217,629
Total Expenditures $1,825,927

Selected Population Data

Period Geography Population
2014 ZCTA5 94538 63,850
2015 ZCTA5 94538 64,696
2016 ZCTA5 94538 66,493
2017 ZCTA5 94538 67,133
2018 ZCTA5 94538 68,111