Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,337 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,337

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,704

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $173,571
--Home Prepared Food $97,806
--Restaurant/Takeaway Food $75,765
Alcoholic Beverages $12,742
Housing $439,954
--Rent/Mortgage/Upkeep/Taxes $257,257
--Utilities $88,680
--Operations $33,406
--Supplies $16,358
--Furnishings $44,426
Apparel $40,810
--Men & Boys $9,126
--Women & Girls $16,531
--Children < 2 $172
--Footwear $8,610
Transportation $213,692
--New Vehicles $39,949
--Used Vehicles $45,631
--Fuel $46,148
--Insurance $21,352
--Public Transit $17,908
Healthcare $108,826
Entertainment $70,599
--Pets $14,464
--Toys $3,444
Personal Care Products $16,875
Books & Literature $2,411
Education $30,823
Tobacco Products $7,577
Miscellaneous $21,696
Retirement $41,326
Non-health Insurance $159,795
Total Expenditures $1,340,698

Selected Population Data

Period Geography Population
2014 ZCTA5 94544 76,508
2015 ZCTA5 94544 77,213
2016 ZCTA5 94544 78,096
2017 ZCTA5 94544 78,717
2018 ZCTA5 94544 79,235