Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

47 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,836

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,905

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $21,627
--Home Prepared Food $12,187
--Restaurant/Takeaway Food $9,440
Alcoholic Beverages $1,588
Housing $54,819
--Rent/Mortgage/Upkeep/Taxes $32,054
--Utilities $11,050
--Operations $4,162
--Supplies $2,038
--Furnishings $5,536
Apparel $5,085
--Men & Boys $1,137
--Women & Girls $2,060
--Children < 2 $21
--Footwear $1,073
Transportation $26,626
--New Vehicles $4,978
--Used Vehicles $5,686
--Fuel $5,750
--Insurance $2,660
--Public Transit $2,231
Healthcare $13,560
Entertainment $8,797
--Pets $1,802
--Toys $429
Personal Care Products $2,103
Books & Literature $300
Education $3,841
Tobacco Products $944
Miscellaneous $2,703
Retirement $5,149
Non-health Insurance $19,911
Total Expenditures $167,052

Selected Population Data

Period Geography Population
2014 Aptos CDP, California 5,872
2015 Aptos CDP, California 6,048
2016 Aptos CDP, California 5,842
2017 Aptos CDP, California 5,775
2018 Aptos CDP, California 5,797