Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

0 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,240

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,828

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $8,269
--Home Prepared Food $4,660
--Restaurant/Takeaway Food $3,610
Alcoholic Beverages $607
Housing $20,960
--Rent/Mortgage/Upkeep/Taxes $12,256
--Utilities $4,225
--Operations $1,591
--Supplies $779
--Furnishings $2,117
Apparel $1,944
--Men & Boys $435
--Women & Girls $788
--Children < 2 $8
--Footwear $410
Transportation $10,181
--New Vehicles $1,903
--Used Vehicles $2,174
--Fuel $2,199
--Insurance $1,017
--Public Transit $853
Healthcare $5,185
Entertainment $3,363
--Pets $689
--Toys $164
Personal Care Products $804
Books & Literature $115
Education $1,468
Tobacco Products $361
Miscellaneous $1,034
Retirement $1,969
Non-health Insurance $7,613
Total Expenditures $63,873

Selected Population Data

Period Geography Population
2014 Aptos Hills-Larkin Valley CDP, California 1,808
2015 Aptos Hills-Larkin Valley CDP, California 2,221
2016 Aptos Hills-Larkin Valley CDP, California 2,288
2017 Aptos Hills-Larkin Valley CDP, California 2,291
2018 Aptos Hills-Larkin Valley CDP, California 1,993