Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

191 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,126

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,473

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $41,986
--Home Prepared Food $23,659
--Restaurant/Takeaway Food $18,327
Alcoholic Beverages $3,082
Housing $106,422
--Rent/Mortgage/Upkeep/Taxes $62,229
--Utilities $21,451
--Operations $8,081
--Supplies $3,957
--Furnishings $10,746
Apparel $9,872
--Men & Boys $2,208
--Women & Girls $3,999
--Children < 2 $42
--Footwear $2,083
Transportation $51,691
--New Vehicles $9,663
--Used Vehicles $11,038
--Fuel $11,163
--Insurance $5,165
--Public Transit $4,332
Healthcare $26,324
Entertainment $17,078
--Pets $3,499
--Toys $833
Personal Care Products $4,082
Books & Literature $583
Education $7,456
Tobacco Products $1,833
Miscellaneous $5,248
Retirement $9,997
Non-health Insurance $38,653
Total Expenditures $324,306

Selected Population Data

Period Geography Population
2014 Ashland CDP, California 23,360
2015 Ashland CDP, California 24,226
2016 Ashland CDP, California 24,288
2017 Ashland CDP, California 24,477
2018 Ashland CDP, California 23,635